david villa


David Villa is the founder and CEO of iPD, a marketing, media and training firm that works with companies of all sizes and industries across the Unites States. He has over 20 years of national sales and executive management experience that he brings to his company. Since the company was established in 1995, Villa has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond. Not only is he committed to his business, he is dedicated to his faith as a Christ follower, his family, and his employees. He credits his success to those who he’s been privileged enough to call his teammates.

David and his wife of 28 years, Diana, started iPD from their bedroom in Tampa, Florida and have three children and 1 grandaughter. They went from dialing local dealers from their house, to now working with more than 600 companies annually. iPD is now one of the leading direct marketing firms in the U.S. servicing a multitude of industries. Based out of the greater Tampa Bay area, iPD has been in business, and expanding, for 25 years.

In addition to being the CEO of iPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on the “Game Changer Podcast” and “Auto Dealer Live,” a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Villa is also an Amazon best-selling author.

As lead trainer for iPD’s “Faith Based Selling,” Villa’s passion is the see individuals unlock their God given potential and utilize their talent in its fullest.


Just a few topics David speaks on

As a sales coach and keynote speaker, David has great insight on topics such as sales, leadership, motivation,  and more. His faith-based approach and 25+ years of experience give him topics such as:

– Lead Or Be Lunch
– The Power of Earning Influence
– Leading Effectively in times of Change

– Overcoming Objections
– How to Own the Phone
– Prospecting
– Close Like a Pro
– Crushing Goals
– Mindset
– 4 x 100 Sales Training

– The Millennial Effect
– Culture Shock
– How To Create A Winning Culture
– Embracing Change While Building Your Team

– Jump Off The Brand Wagon
– How To Make Your Brand Stand


First and foremost, a Christ-follower. As a believer this means giving all glory to God for my success.


Host of popular, engaging, and motivating podcast shows including the Game Changer Live Podcast


Author of “Lead Or Be Lunch: The Power of Earning Influence” and co-author of “Race to the Finish Line”.


Providing training expertise in the areas of Sales, Leadership, Company Culture and more.







$15+ MIL


what people say about david

  • Thank you for taking the time to share your amazing story with Team MacDill. Events like LIFTx, with speakers like you, are exactly what we need at this time of tribulation for our nation's military. Resiliency is a constant goal and your message that resiliency is not something you say but something you are and what you do greatly resonated. Your words and motivation will play a huge part in creating that needed change of culture to combat the war we are fighting against an invisible enemy. You have my deepest appreciation for every sacrifice you have made and the support you show for our Airmen.

    Stephen P. Nelson Colonel, USAF
  • Since knowing David, a few words pop into mind immediately. Authentic, Passionate, and Leader! When I had the opportunity to see him speak, it was evident that he was truly excited and passionate about helping others succeed and sharing his expertise. His energy is contagious on his weekly radio show "Auto Dealer Live." If you haven't had the opportunity to work with or meet David yet, then you should!

    Chelsea Krost
    Chelsea Krost Millennial Expert, Marketing Consultant, Linkedin Instructor, Speaker
  • David Villa did a great job on one consistent message...Culture Change. Very happy DriveCentric could attend to share in this session.

    Steve Roessler
    Steve Roessler DriveCentric / VP of Sales
  • I've known David as a friend, colleague and service provider for my business. David in particular knows the specifics of the automotive market inside and out and services dealerships nationwide. He is intense in his pursuit of perfection and delivering products that optimize the success of his clients.

    Victor Barousse
    Victor Barousse Vice President of Member Care at Go To Nations
  • David is great leader to his team and in the automotive/marketing industry. A man of integrity and a man of discipline, he takes his business and yours seriously. I've had the pleasure of getting to know David for the past year and I'm honored to have someone like him in my circle of business associates and friends. David will succeed at whatever he does because failure is not an option.

    Walter Hayes V
    Walter Hayes V Internet Sales Director at McLarty Daniel Automotive
  • David Villa leads a life and organization that is dedicated to servant leadership. Lead or Be Lunch is an excellent example of David’s wildly successful and authentic leadership style.

    Lisa Copeland
    Lisa Copeland CEO/Founder Cars Her Way™
  • I have had a front row seat not only when David speaks or writes but when he has been in action as a CEO, leader, and most impressively in the trenches with his team. Thank you David for allowing all of us to walk away better after reading “Lead or Be Lunch”.

    David Cribbs
    David Cribbs Host of the weekly Real Estate Show

featured in